 |
Overview and strategies
The New Business Initiative (NBI) Group was established
in April 2000, adding IT, Consumer and Healthcare businesses to its predecessor
consisting of Logistics and Financial business. In April 2003, the Telecommunication
and Broadcasting Division, has been transferred from the former IT &
Electronics Business Group to NBI Group. The objective is to grow earnings
by enhancing Mitsubishi Corporation's ability to provide total solutions.
Generally, it is said that the intermediaries,
like general trading companies, are being increasingly threatened by the
dynamic change of advanced information technology, which is a major factor
of changing business and transaction models. Some intermediaries who fail
to adjust to these changes are in difficult position as manufacturers
and customers no longer require their services.
On the flip side of the coin, this
is also an era in which intermediaries with certain key capabilities and
qualities will come to play an even more vital role. Those key competencies
are: Ability to act from the customers' standpoint; Ability to anticipate
their needs and collaborate with manufacturers to deliver value; Ability
to offer logistics solutions through a well-established system; Ability
to anticipate each customer's problems and participate in solving them
as a "consultant" investor.
Mitsubishi Corporation established
the NBI Group to spearhead its delivery of those key competencies, and
drive the company toward becoming a more customer-oriented organization.
This NBI group is expected to step up the pace at which the company acts,
link IT and consumer businesses with financial and logistics functions
to develop new business models and functions to support each business
group.
|
 |
